Vision

Vision

Your pastry and desserts will be more beautiful and unique using Dobla chocolate decorations. Our chocolate decorations combine quality, surprise and added value. 

We are a partner for (pastry) bakers, product developers and chefs who want to distinguish themselves with an unique product. You can count on Dobla to make your pastry and desserts even better.

Within our organization employees are challenged to be the best they can and beyond. Quality products and a high service level are our prominent, just like a strong brand identity, and innovation.

The Dobla Way

The Dobla Way consists of operational excellence, personal attention, active market approach and product innovations.

Operational excellence

By operational excellence we mean that we want to do the ordinary things exceptional well. To be the best, we improve our way of working constantly.

Personal attention

The better we know you, the better we can help you with your business. At Dobla it starts with personal attention. All our account managers actively contact their clients. This way we know what your wishes and needs are. Result: inventive solutions and ideas.

Active market approach

Markets moves, and an active approach is necessary. We move with the market, go along with new ideas and are a trend maker. Innovation is the way to stay ahead.

Product innovation

We are driven by innovation. What better place to innovate than our own Innovation Center? This is where ideas and new products are born. The most exclusive new products will be part of our Chef's Collection.

The Dobla Values

Ambitious

We have lots of ambition and set extremely high standards for ourselves. As creators of chocolate decorations, we want to push back frontiers and surpass ourselves: better, smarter, faster and prettier. Our motto? Taking up challenges is the way to reach the top and shine.

Reliable

A deal is a deal. Reliability is second nature to us. At Dobla, we do what we say and we say what we do. That means we meet or exceed expectations: as an employer, as employees, as a company and as a partner to our customers. Bakers, pastry chefs and product developers can count on us.

Creative

Creativity is in our genes. Customers want to be surprised, time and time again. Our creativity shows in our products, but in other things, too - like our market approach, our premises and our communications.

Independent

Making our own choices, working autonomously, getting and taking responsibility for our own working process. The way we work is based on our knowledge of who we are. So we know what we want and believe in what we do. Independent and unconventional, we test the boundaries of our industry and open up new horizons. With courage, vision and drive.