Trends & Concepts that inspired us

Consumers are increasingly looking for feel-good moments to balance the external influences they face daily. ‘Affordable Luxury’ and ‘Escapism’ are important consumer needs we see emerging from this.

These trends have led us to two main concepts for our 2024 Collection and Novetlies: ‘Pure Elegance’ and ‘Playful Indulgence’. 

We hope this inspires and helps you benefit from these latest consumer trends.

Download the entire collection here.

We have defined and developed a concept for the 'Affordable Luxury' trend: 'Pure Elegance'.

Refinement and elegance can make any culinary creation look like an affordable luxury in the eyes of today’s consumers.

Our Pure Elegance collection includes Dobla’s finest decorations, simply graceful and stylish. 

Click Here to discover the concept.

We have defined and developed a concept for the ‘Escapism’ trend: ‘Playful Indulgence’

Escapism is mainly about creating mood-lifting food products that are playful, colourful, cute, and also products that feel familiar yet modern: the so-called ‘Newstalgia’ trend. This really allows consumers to escape in a moment of indulgence.

Our Playful Indulgence collection includes Dobla’s Mood-lifting decorations offering a sense of Escape and Newstalgia.

Click Here to discover the concept.

As part of consumers’ need for ‘Escapism’, we see a special trend emerging: pop-art decorating with black outlines, making cakes look like 2D cartoons, called 'Comic Cakes’.

•Regular cakes decorated in a cartoonish way with a 2D look.
•A limited color palette of bright or pastel colors.
•Black outlines change the design to comic style, looking more like a drawing than a cake.

Our Playful Indulgence collection includes Comic style decorations that help bring this trend to life in an convenient way..