Celebrating 75 Years of Pastry Evolution & Chocolate Excitement

Founded in 1950, Dobla has grown into a global leader in premium chocolate decorations. Renowned for our innovation, quality, and wide range of designs, we’ve inspired creativity in the pastry world for seven and a half decades.

With 75 years of expertise, Dobla continues to support chefs in shaping irresistible creations and turning ideas into stunning realities.

That’s the Dobla Touch.

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SIRHA 2025 - Our Road to Lyon

At our stand in Hall 4, Stand 4C62, we are proudly celebrating 75 years of Dobla, a legacy built on innovation and excellence, and demonstrating how the past can shape the future. As a proud Sponsor of the Coupe du Monde de la Pâtisserie, we invite you to join us in the Pastry Arena for an extraordinary journey through our rich history.

Discover the incredible presentation we’ve prepared, showcasing the milestones that have defined Dobla over the decades, and meet our outstanding chefs. Together, let’s celebrate the traditions that inspire future innovations!

Pastry Evolution & Chocolate Excitement

For 2025 we see the trends ‘Affordable Luxury’ and ‘Escapism’ become further relevant. Consumers are looking for feel-good moments to balance the external influences they face daily. Refinement & elegance make culinary creations look like an affordable luxury. While mood-lifting, playful, colourful and cute products that feel familiar (‘Newstalgic’) allow consumers to escape in a moment of indulgence.

Therefore we continuing our two main concepts ‘Pure Elegance’ and ‘Playful Indulgence’. With this inspiration and our creations, we aim to help you benefit from these consumer trends.

Download the entire collection here.

Bringing: The Dobla Touch to Life

At Dobla we believe any sweet indulging moment should not only taste great, it has to look irresistible too, as consumers buy with all of their senses.

It is therefore our passion and mission to help our customers to create exciting experiences for their consumers, through our irresistible creations.

Whether it’s versatile essentials, distinctive designs, stunning signature creations, Dobla delivers high-quality chocolate decoration solutions that inspire creativity, elevate visual appeal, and enrich the overall experience.

Pure Elegance

We have defined and developed a concept for the 'Affordable Luxury' trend: 'Pure Elegance'.

Refinement and elegance can make any culinary creation look like an affordable luxury in the eyes of today’s consumers.

Our Pure Elegance collection includes Dobla’s finest decorations, simply graceful and stylish. 

Click Here to discover the concept.

Playful Indulgence

We have defined and developed a concept for the ‘Escapism’ trend: ‘Playful Indulgence’

Escapism is mainly about creating mood-lifting food products that are playful, colourful, cute, and also products that feel familiar yet modern: the so-called ‘Newstalgia’ trend. This really allows consumers to escape in a moment of indulgence.

Our Playful Indulgence collection includes Dobla’s Mood-lifting decorations offering a sense of Escape and Newstalgia.

Click Here to discover the concept.